Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from balloonbattle.co.uk (“the Site”).

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Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we also collect information about the individual web pages or products you view, which websites or search terms referred you to the Site, and information about how you interact with the Site.
We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

• “Cookies” – data files placed on your device or computer, often including an anonymous unique identifier. For more information about cookies and how to disable them, visit www.allaboutcookies.org.

• “Log files” – track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

• “Web beacons,” “tags,” and “pixels” – electronic files used to record information about how you browse the Site.

When you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
We call this “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

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How We Use Your Personal Information

We use the Order Information we collect to fulfil orders placed through the Site (including processing your payment details, arranging shipping, and providing you with invoices and/or order confirmations).
Additionally, we use Order Information to:

• Communicate with you;

• Screen orders for potential risk or fraud; and

• Provide you with information or advertising relating to our products or services, in line with the preferences you have shared with us.

We use the Device Information we collect to help us screen for potential risk and fraud (particularly your IP address), and more generally to improve and optimise the Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising efforts).

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Sharing Your Personal Information

We share your Personal Information with third parties to help us use it as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

• We use Google Analytics to understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
  You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information, or to protect our rights.

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Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you.
For more information on how targeted advertising works, you can visit the Network Advertising Initiative’s educational page: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising via:

• Facebook: https://www.facebook.com/settings/?tab=ads

You can also opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal:
http://optout.aboutads.info/

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Do Not Track

Please note that we do not alter our Site’s data collection and usage practices when we receive a Do Not Track signal from your browser.

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Your Rights (UK & EU Residents)

If you are a resident of the UK or the EU, you have the right to access the Personal Information we hold about you and to request that it be corrected, updated, or deleted.
If you wish to exercise this right, please contact us using the details below.

Additionally, we note that we process your information to fulfil contracts we may have with you (for example, if you place an order through the Site) or otherwise to pursue our legitimate business interests.
Please also note that your information may be transferred outside the UK/EU, including to Canada and the United States.

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Data Retention

When you place an order through the Site, we will retain your Order Information for our records unless and until you ask us to delete it.

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Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.

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Minors

The Site is not intended for individuals under the age of 18.

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Contact Us

For more information about our privacy practices, if you have any questions, or if you would like to make a complaint, please contact us by email at:
info@balloonbattle.se

Or in writing at:

BalloonBattle